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INNO DEPARTMENT STORE

admin — Thu, 10 Apr 2025 08:09:06 +0000

INNO DEPARTMENT STORE

Innovating the shopping experience

Luxury shopping heightened to a new level of sophistication and comfort in the high-end department store INNO in Brussels, by the joint forces of strategic studio Maioor, INNO, and SOFACOMPANY.

INNO is a Belgian luxury department store chain with multiple locations spread across Belgium offering its customers a uniquely curated shopping experience – which it has proudly done for more than 125 years.

INNO Brussels wanted to upgrade their shoe and lingerie departments, and with the help from Maioor and SOFACOMPANY two new visual concepts were developed to set the perfect ambience for both spaces.

Curated furniture for curated spaces

The lingerie section was imbued in delicate hues of pink to celebrate and empower the essence of femininity and sensuality. Lots of fabric and organic shapes came into play for this setting, and SOFACOMPANY assisted Maioor and INNO in finding the right textures, colours, and design pieces to emphasise this expression.

For the shoe department the styling was slightly more regal and extravagant, focusing on plush fabrics in dark hues and design with a hint of old-school craftsmanship to complement the golden details, the mirrors, and the marble surfaces. All in all, to create a visually striking environment that would captivate and enchant the INNO customers.

“When selecting the furniture for each department, it was really important to find something that could exude the comfort and exclusivity so closely linked to the INNO brand. And with the assistance of SOFACOMPANY we saw just how much great design can enhance the mood of a space”, explains Peter Timmermans from INNO.

Unique collaboration for unique spaces

The Belgium based strategic studio Maioor was assigned to the task of creating these unique spaces for INNO and found in the SOFACOMPANY design DNA the perfect match to do so. “We spent quite some time searching for the right brand that could help us make our vision for INNO Brussels come to life – and we found exactly that, including a very smooth process, in SOFACOMPANY”, Maioor Founder Erwin Borgmans explains. “And the fact that we could just pop by their showroom to explore the fabrics and the design made everything so much simpler”. Want to build unique spaces too? Or just on the lookout for inspiration to get ideas rolling? At SOFACOMPANY we’re always happy to help you make your visions come to life. Simply reach out to our team of professionals and let the journey begin.

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FDomes

admin — Tue, 12 Oct 2021 02:46:00 +0000

FDomes

A home away from home

An unconventional way of exploring nature in the comfort of your ‘own’ home. FDomes has created the ultimate glamping experience by teaming up with Danish furniture brand SOFACOMPANY in order to elevate eco-tourism.

“When we encountered them for the first time, we knew we wanted
SOFACOMPANY in our FDomes. We wanted a reliable partner who shares our
passion for going beyond the ordinary, offering the highest quality product and
the highest quality service.”

Joanna Reimann, Sales & Marketing manager at FDomes

2020 has truly made us rethink how we travel.

Staycations have become a dominant trend within the leisure industry, and we’re constantly on the lookout for new and creative ways to discover the world without compromising the comfort of our homes. These needs may seem difficult to fulfill – but not to FDomes.

In collaboration with SOFACOMPANY, FDomes has made it possible for you to experience a sense of homeliness and luxury in the midst of mother nature making the innovative partnership a match made in heaven.

Joanna Reimann, Sales & Marketing Manager at FDomes, elaborates on why SOFACOMPANY was the right choice for
FDomes: “When we encountered them for the first time, we knew we wanted SOFACOMPANY in our FDomes. We wanted a reliable partner who shares our passion for going beyond the ordinary, offering the highest quality product and the highest quality service,” she says.

Together with SOFACOMPANY FDomes has been able to develop a wide range of interior concepts to match each individual
dome. By mixing colors and high-quality design with breathtaking views they’ve succeeded in creating a get-away
experience like no other.

A hotel feeling in the middle of the woods

SOFACOMPANY’s furniture complete us and together we have been able to create a unique, modern, and comfortable
interior exceeding the standards of a 5-star hotel,” Joanna Reimann says.

The results of combining danish design with futuristic accommodations only come to show that there truly is no limit within
the leisure industry, bringing excitement to what the future holds for eco-tourism.

“We have a feeling that we have created a bond between our companies that will go beyond what we have just started and
will be a beginning of a successful cooperation on many fields.”

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Hotel Britannia

admin — Tue, 12 Oct 2021 02:45:43 +0000

Hotel Britannia

A unique experience in the heart of Esbjerg

Danish design, gourmet dining, and luxurious lounging. These are some of the ways you will be pampered at the boutique Hotel Britannia on the Danish West Coast. With the help of Brik Indretning and some hand-picked furniture from SOFACOMPANY, Hotel Britannia has become the ultimate setting for relaxation.

Established in 1965, Hotel Britannia has a long tradition of incorporating high-quality Danish design. From interior toexterior – design has always been a focal point, and that’s why Hotel Britannia has chosen to team up with Brik Indretning, using several of SOFACOMPANY’s designs in their latest renovations. A mutual love for creative thinking, craftsmanship, and attention to detail is what sets the tone for the partnership, andaccording to interior designer Karen Margrethe Petersen, a greater match couldn’t have been made: “It’s the best collaboration we could wish for,” she says.

Much like SOFACOMPANY, Hotel Britannia is a product of innovation and passion. Seeking to offer one-of-a-kind experiences, Hotel Britannia believes less is more and that a unique personal touch can leave a lasting impression. This also applies to their decor. According to Karen Margrethe Petersen, the price point and delivery time were vital factors when she and her partner, Briddi Egsgaard, chose to collaborate with SOFACOMPANY. “The most important reason was having so many possibilites when designing the furniture,” the interior designer says. Together, Brik Indretning and SOFACOMPANY have created beautiful furniture solutions for both lounge areas and hotel rooms of Hotel Britannia, providing guests with total comfort wherever they are. ”We have a good feeling about the result. The customers seem happy too as they often ask about the furniture,” the interior designers adds.

Palle Storinggaard, Owner/CEO at Hotel Britannia was also quite satisfied with the collaboration:

“The choice to incorporate SOFACOMPANY’s furniture has been truly great. They complement the hotel’s decor so nicely
and really capture the history of the building,” Palle Storinggard says.

By focusing on a local yet distinctive feel in their approach to the decor, the exclusive boutique hotel has managed to
stand out and create an unforgettable experience on the Danish West Coast.

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Blueground

admin — Tue, 12 Oct 2021 02:38:27 +0000

Blueground

A homely feeling in rental apartments

A quite unique setup. A feeling of homeliness in rental apartments all over the world that can be yours within a day and for as long as you would like. Blueground has eliminated the difficulties of moving and created homes that are ready to live in with furniture from SOFACOMPANY.

“Our collaboration with SOFACOMPANY makes a huge impact in our apartments, in terms of design aesthetics, quality and comfort. We really do enjoy working together.” Arzu Eralp, Head of Product Design at Blueground

Surveys show that it can take up to 8 weeks or more to find, furnish and set up a new place to call home, but in more than 3000 rental apartments in 12 cities around the world, Blueground has made it possible for people to start living within a day. Blueground has a team of real estate experts, designers, engineers, travelers, operations specialists, hospitality professionals and locals with a vision of making people feel at home wherever they choose to live. But how do you make rental apartments feel like homes? You team up with SOFACOMPANY. Arzu Eralp is Head of Product Design at Blueground and she explains why they chose SOFACOMPANY: “SOFACOMPANY is one of our major suppliers for upholstered furniture and we did a great collaboration in such a short time. We also enjoyed that SOFACOMPANY too prioritized design alongside quality and durability,” she says.

In the infancy of the partnership, SOFACOMPANY invited Blueground to their factory in Vietnam to show them where and
how the furniture is made.

SOFACOMPANY’s high quality production facility in Vietnam is quite impressive; all the details and diligence through the
production process have been remarkable. Our visit to the production facility was a solid start,” Arzu Eralp tells.

SOFACOMPANY has furnished the living rooms in collaboration with Blueground, and now they are planning to expand the
selection to bedrooms as well.

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Prince Antwerp

admin — Tue, 12 Oct 2021 02:30:35 +0000

Prince Antwerp

Next level student housing

Imagine student housing but only upscale. Where the usual scenario of mismatched furniture is replaced by
sustainable living with jaw-dropping views and stylish interior design. That’s Prince Antwerp. And
SOFACOMPANY’s own Astha sofa is right up there, offering royal comfort to future students.

The combo of furniture and decoration fell into place and the total picture is exactly what we had in mind. Fie De Maeyer, stylist and co-founder of Homiez design & styling.

Prince Antwerp is a new take on student housing that aims to lift the experience to the next level – and in this case – up to 13 floors above the ground. Placed in central Antwerp, Belgium, this tower offers single and communal rooms overlooking
the city and with a focus on inclusive and sustainable living. All envisioned by project developers I love Life & Xior Student Housing and furnished by Homiez design studio.

But how did SOFACOMPANY end up contributing to Prince Antwerp? Fie De Maeyer, stylist and co-founder of Homiez explains:

“We were looking for a classic sofa with a modern twist that would fit each type of room. We have been using sofas from Sofacompany in our stylings for a few years now, so our first choice went directly to you guys. And it seemed that ‘Astha’ was the perfect fit for this project.”

The studio already furnished the sky lounge, rooftop terrace, lobby, study area, meeting rooms and kitchens. And for now, the first 10 of the total 156 rooms, which are waiting for their first inhabitants to make them their home. That of course was part of their challenge – to make furnished student living stylish as well as easy to maintain:

“As students are coming and going it was very important that the cushions would be removable and washable. Comfort, quality and the right look were key!”, adds Fie De Maeyer and continues: “From our contact in Antwerp we were sent
through to SOFACOMPANY in Denmark. Nothing but praise for the employees, who provided us with the right information, a quick response and a good deal on the large quantity of sofas we were buying. A new collab was born!”

All 156 rooms have been booked for the new school year in September. We can’t wait to see the tower come alive and enhance the lives of students from Antwerp and beyond. But until then, we’re thrilled to have helped make Fie de Maeyer’s vision come true: “Beautiful, comfy and luxurious rooms where any student will feel at home easily!”

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Procuritas

admin — Mon, 11 Oct 2021 14:45:16 +0000

Procuritas

An office just like home

With a little help from SOFACOMPANY, private equity house Procuritas turned their busy office space around. Now their Stockholm address offers a calmer and more welcoming atmosphere that makes the employees long for a trip to the office.

“It makes such a difference with the new furniture and extra lighting in the conference rooms. A more harmonious, modern, and personal touch.” Heli Westermark, Executive Office Assistant

As we gradually settle into our post-pandemic lives, focusing on a healthy work-life balance seems more relevant than ever before. That in turn has influenced interior design and how we arrange ourselves in the workplace.

At SOFACOMPANY we have found that the work-part of our lives can be vastly improved by adding more softness to office interiors with rounded shapes and gently tactile fabrics. That is exactly what our Danish design team did at Procuritas’ offices in Sweden.

First up, SOFACOMPANY’s Head of Design, Line Nevers Krabbenhøft flew to Sweden to meet with Procuritas and get a better feeling for the location and the team:

“She interviewed the staff about their wishes and took a lot of photos. Then she presented her ideas of how to re-furnish and design our office areas”, says Heli Westermark, Executive Office Assistant at Procuritas.

“Her photos were quite an eye-opener that made us realise how badly we needed to clean our desks and common surfaces. We found most of her ideas very good and did not need to spend much time discussing what to implement.”

The resulting look combines the richness of cognac-hued leather, soft blue velvets, and gentle greys to create a professional and warm expression. The addition of poufs, rugs, cushions, and soft upholstery further underlines the welcoming atmosphere, making it a more cosy place to be: “Due to the pandemic, we have not had many visitors yet but those who have seen the new furniture have liked it and referred to it as more harmonious, modern and with a personal and homely touch,” says Heli Westermark.

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JW Marriott Hotel Hanoi, Vietnam

admin — Mon, 11 Oct 2021 14:37:02 +0000

JW Marriott Hotel Hanoi, Vietnam

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Intercontinental Phu Quoc, Vietnam

admin — Mon, 11 Oct 2021 14:34:50 +0000

Inter-continental Phu Quoc, Vietnam

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Rezydencja Wintera Gdansk, Poland

admin — Wed, 06 Oct 2021 02:55:47 +0000

Rezydencja Wintera Gdansk, Poland

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Hotel St. George, Helsinki, Finland

admin — Wed, 06 Oct 2021 02:55:09 +0000

Hotel St. George, Helsinki, Finland

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